Packaging decisions get made late in a lot of first orders, which causes delays once a retailer's specific requirements come back after the product is already produced. Confirming packaging format and barcode structure early avoids that rework.
The most common requests we see are backing or insert cards for collars and leashes, and GS1-compliant barcodes tied correctly to each SKU variant a retailer will scan and stock.
Backing cards and insert cards
Collars and leashes are commonly packaged on a printed backing card (for hang-sell retail) or with an insert card inside a poly bag or box. Card stock, printing method, and branding are customizable, and card size needs to match your target retail hook or shelf format.
GS1 barcode and variant matching
Each size and color variant typically needs its own GS1-registered barcode (UPC or EAN) so retail point-of-sale systems can track it correctly. Barcode placement on the packaging also needs to be scannable without being obscured by other print elements.
Retail packaging durability
Packaging needs to survive warehouse handling and shelf display, which is why some retailers request drop-test or crush-test validation on the outer carton in addition to attractive retail packaging.
Planning packaging into your production timeline
Packaging design, card printing, and barcode registration all take lead time alongside product manufacturing - confirming these requirements before your first production run avoids delays waiting on packaging after the product itself is ready.
Packaging details to confirm before production
- Backing card, insert card, or box format and size for your product.
- Barcode type (UPC, EAN) and whether you are providing GS1 numbers or need guidance.
- Branding, logo, and required retailer compliance text on the packaging.
- Carton packing quantity and any drop-test requirements from your retailer.